Laquita Conway and Aaron Baker, a mother and son team, are co-founders of The Center of Restorative Exercise (C.O.R.E.). This family business was birthed as a result of a catastrophic injury. Aaron was a professional motocross racer who broke his neck during a training accident. That injury rendered him a quadriplegic. Laquita could not find a facility that offered ongoing therapeutic exercise for conditions like Aaron's. She decided to open one that would focus on rehabilitation through restorative exercise for individuals suffering a catastrophic injury or illness.
Laquita shares these insights about building a family business: