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Mary Madeiras
CEO, MADEIRA ENTERTAINMENT
Mary Madeiras founded Madeira Entertainment as a social impact entertainment company to discover, develop and launch innovative, commercially successful media projects that entertain and engage the masses in social change.
Mary’s diverse work experience spans the best in class, from the top news and sports organizations, to a leading advertising rep firm, to the top-rated daytime dramas in New York and Los Angeles. Throughout her career, Mary has been responsible for nearly one half of one billion dollars in best-in-class broadcast and advertising budgets.
Her distinctive talents culminated in Emmy award winning direction for seven top-rated US daytime dramas for the CBS, ABC and NBC television networks. In recognition of excellence in American daytime television programming, Mary received two Emmy awards for outstanding direction for ABC’s General Hospital and NBC’s Another World in addition to a Directors Guild of America award for Another World. Throughout her 20-year career in daytime drama, Mary was responsible for budgets totaling more than $250M.
Prior to her drama direction, Mary worked as an Associate Director on NBC’s 1988 Olympic Games in Seoul, Korea where she received her first Emmy Award.
Before this, Mary directed The Morning Program for the CBS Network, a live 90-minute magazine/news show hosted by Mariette Hartley and Roland Smith, which was televised before a live audience.
During this time, Mary worked as a freelance Associate Director on music and dance productions for Tatge Productions and as a Director for MTV International in NY.
In her passion for social justice, Mary risked her life to investigate the political arena in Northern Ireland. She videotaped interviews with key political figures within the Sinn Fein organization in addition to protestant and catholic families who felt victimized by the British. Mary was arrested for interviewing a Sinn Fein counselor and taken by helicopter to an Army barracks where she was interrogated. Once released, Mary was able to get her interviews safely back into the United States.
Prior to her investigative documentary work, Mary spent nine years at CBS Network News in NY, where as an Associate Director and Director she was responsible for spontaneously and creatively turning around live breaking news for an evolving global audience.
Mary also worked as an Associate Director for CBS Sports and the NFL where she was responsible for airing the NFL games and their commercials to designated areas of the US. During her time at CBS Sports, Mary was responsible for more than $125M in television advertisements.
Prior to CBS, Mary worked at John Blair and Company, a top New York rep firm that specialized in television and advertising sales for CBS, NBC, and ABC affiliated stations throughout the US. During her time at John Blair, Mary managed contracts totaling more than $100M.
Mary also worked as an editor on the documentary, Teenage Girls; Three Portraits, which placed 2nd in the American Film Festival. Proficient in Final Cut Pro, Mary applies her editing skills today in a variety of her projects.
Mary graduated from Manhattanville College in New York, where she received a Bachelor’s Degree in Music Education. Music demands a peripheral vision with split-second timing, which has fueled Mary’s ability to take on enormous challenges in live television and drama direction.
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Christine Sposato
VP Business Development, Madeira Entertainment.
As co-director of Project One in a Million Christine Sposato is excited to bring her diverse experience and passion for innovative, engaging media.
Prior to partnering with Mary Madeiras, Christine was a member of the advisory team of New York City based Maio & Company, a world-renowned marketing and management consulting firm that specializes in Corporate Positioning and Brand Strategy. During her time on Maio & Company’s advisory team, the company coined the term SoulBrandingSM, a new-age strategy for merging corporate responsibility and branding that commits a corporation to a specific framework in which it recognizes its role in a holistic system: that of the earth and of humanity. Key characteristics include humility, care, compassion, inspiration, innovation, empowerment, high-performance, respect, honesty, accountability and a holistic view. Christine was responsible for translating data into actionable recommendations in the creation of a SoulbrandingSM strategy for Fortune 100 clients.
Prior to Maio & Company, Christine was Information Manager at the New York office of the Barcelona Development Agency, a firm that aligned global business investors with industrial infrastructure projects for the city of Barcelona, Spain. Christine was responsible for strategizing on these multi-billion-dollar projects and acted as the American liaison to the Mayor of Barcelona during his speaking engagements in the United States. She also assisted in the U.S. public relations campaign for the Barcelona Summer Olympic Games.
Prior to BDA, Christine was Associate Marketing Director at Texaco Petrolífera in Madrid, where she was responsible for promoting grand openings of new Texaco Star Marts throughout the region.
Christine has balanced her business career with a life-long passion and talent for acting. She has played principle and supporting roles on several network television shows and currently lends her voice to roles in animated projects and commercials.
Christine holds a Bachelor of Arts in Management and Spanish from Manhattanville College in Purchase, New York. She holds an MBA degree in International Business from the Thunderbird School of Global Management in Arizona and a second masters degree in International Affairs: Economic, Political and Legal from ICADE in Madrid, one of the most highly regarded and prestigious graduate universities in Europe.
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Elsie Maio
Business, Marketing, Branding Strategist
Elsie Maio is president of Maio & Company, Inc. and a corporate branding visionary whose SoulBrandingSM, an innovative approach to merging corporate responsibility and branding, anticipated current global trends.
A New York native, Elsie Maio graduated from the City University of New York summa cum laude with honors in Classics. She began her career on Wall Street in equities research and was a senior editor at Institutional Investor before joining McKinsey & Company, the international management consultancy. Inspired by the potential for disciplined strategic communications to move business forward, she next was a senior partner at several world-class identity firms. In 1994, she founded Maio & Company to focus on helping clients achieve hard business results through the soft science of brand and identity management.
Today, international corporate leaders seek Elsie Maio's counsel on strategic branding. Her work has helped clients to successfully list on the New York Stock Exchange, evaluate the elasticity of multibillion-dollar product brands, make a quantum leap into their most profitable niches and anticipate the trend toward socially responsible corporate positioning.
Maio & Company’s clients already operating in the progressive space have learned how to preserve their social values while expanding into new market arenas populated with big commercial players. One of Elsie’s passions is to inject her company’s world-class business expertise into the so-called Third Sector. Maio & Company’s broad range of clients includes IBM, Grameen Foundation, Kodak, Continental Airlines, Mellon Financial, Razorfish, Veolia Transportation, WE Television, ECOVER, Triodos Bank, IEEE, SustainAbility Ltd, Bank of Montreal, Sun Life Financial, the Board of Bermuda’s Centre on Philanthropy, and McKinsey&Company.
Elsie’s opinions appear in The Wall Street Journal, Institutional Investor, BrandWeek, Brand Marketing and American Banker, as well as in leading European business publications such as Management Consultant and Magazine for Marketing, both published in The Netherlands. She also provides expert commentary on ethical marketing for National Public Radio's respected "Marketplace News." Her article, "Branding for the New Balanced Corporate Agenda," was featured in the April/May, 2002 issue of GreenMoney Journal.
Elsie is a frequent, invited speaker at conferences and workshops in the United States and abroad, where her talks explore the increasing confluence of corporate positioning and higher social values. Other venues for her speeches and presentations include the London Business School and the Canadian Institute in Toronto, as well as conferences of the American Bankers Association, The Conference Board, and Design Management Institute. |
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Stacy Starkka
IT Marketing Strategist
Stacy Starkka brings to Project one in a Million a powerful background in emerging IT technologies and platforms that will broaden the scope of and enhance target audiences for the project.
Stacy Starkka, M.B.A., has been launching, managing, and growing technology Big Ideas across the globe for over 15 years as evangelist and executive within corporate environments like Sun Microsystems for over six years, and recent entrepreneurial environments, such as the latest social networking and Internet marketing technologies with Zanby.
At Sun Microsystems, Ms. Starkka led the global eLearning division to introduce Internet, instructional, and organizational design solutions to partners and clients throughout North and South America, and Europe. Her various performance awards include Al Gore’s National Performance Review’s “Hammer Award” for strategic improvements to federal government that “build a government that works better and costs less.” At Sun, Ms. Starkka led her regional and individual teams to meet and exceed all annual goals, earning her a consistent annual membership in Sun’s exclusive Sunrise Club, Innovation Awards, and Exceptional Performance Awards for various initiatives, Big Ideas, and program performance.
Ms. Starkka is currently Global Director of Strategic Partnerships for Zanby and principal in Haus of Hans LLC. Zanby is the killer enterprise community platform. Zanby's Big Idea, launched in May 2008, is an enterprise platform offering that is fully customizable and enables not just social networking ‘groups’ but management of a cohesive community of groups within a community.
Ms. Starkka’s extensive leadership experience in creating strategic channel and partnership agreements has served as a catalyst for successful engagements for Sun Microsystems, Bank of Montreal, United Health Group, Chicago Tribune, Sprint, various others, and most recently, Zanby, to bridge into its current state as a replicable and customizable product solution. Ms. Starkka’s executive management engagements have included the creation and implementation of the ‘Biz Behind the Buzz’ workshop series, which explain and demonstrate marketing and organizational design techniques in our Enterprise 2.0 world, rich with long awaited measurable metrics that can be mapped to business objectives and responsible ROI.
Far from just providing basic website development, the strategy, marketing, and platform established and implemented by Ms. Starkka will be integral to Project One in a Million’s efforts to establish a multi-million dollar product family in a worldwide consumer market. The Internet strategy and services will provide the primary means by which target audiences can interact and be introduced to the various products and ideas offered at the Project One in a Million Internet site.
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